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Imaginary bean counting: Subjective ranking Apple

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<p>Time once again to shut down Apple and give the money back to the shareholders, because Google is now first and Apple but second on the list of “The 24 most valuable brands in the world.” (http://finance.yahoo.com/news/the-worlds-most-valuable-brands-112224294.html) (Tip o’ the antlers to Philip Speicher (https://twitter.com/mr_lawesome/status/826869307393060866).)</p><p>Footnote no one will read: These rankings were made up by some consultancy firm you’ve never heard of using methodology just slightly better than casting bones.</p><p>In other words, incontrovertible proof.</p>

<p>Brand Finance calculates value as the amount “a company would be willing to pay to license its brand as if it did not own it.”</p><p class="jumpTag"><a href="/article/3165504/ios/imaginary-bean-counting-subjective-ranking-apple.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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url=http://www.macworld.com/article/3165504/ios/imaginary-bean-counting-subjective-ranking-apple.html#tk.rss_all]Imaginary bean counting: Subjective ranking Apple[/url]