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JWT/Mindshare study suggests Siri lagging behind other intelligent voice assistants

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<p>A joint <a href="http://www.mindshareworld.com/sites/default/files/Speakeasy.pdf" target="_blank">study[/url] by ad agencies J. Walter Thompson and Mindshare has suggested that Siri is seen as lagging behind other intelligent voice assistants like Amazon’s Alexa and Google Home.</p>

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<p>Apple is a voice pioneer, having launched Siri in 2011, but is increasingly seen as a laggard. While it has integrated Siri into wearables (the Apple Watch and AirPod), its challenge is a comparative lack of machine-learning capabilities and user data to make a voice assistant intelligent. Its strategic focus on data privacy and security reflects this.</p>
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<p>The study, based on the behaviors and attitudes of more than 1,000 UK smartphone owners, also provided a bunch of insights into who is using voice assistants and how …</p>
<p> <a href="https://9to5mac.com/2017/04/07/siri-speakeasy-study-j-walter-thompson-mindshare/#more-476087" class="more-link">more…[/url]</p>
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