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Apple starts rolling out 4K HDR content to iTunes, upgrading prior purchases free of charge

<div class="feat-image">(https://9to5mac.files.wordpress.com/2017/09/apple-iphone-x-2017-apple-tv-4k_5.jpg?quality=82&strip=all&w=1600&h=900)</div><p><strong>Update</strong>: It appears that 4K content is rolling out to all users – not just beta users. As Apple is just starting the rollout process, there’s like some wonkiness going on here that was causing 4K not to initially show on iOS 10 devices.</p>
<p>Apple this evening has started rolling out 4K movies to the iTunes Store. While the Apple TV 4K is only going up for preorder tonight (https://9to5mac.com/2017/09/14/apple-online-store-goes-down-ahead-of-iphone-8-apple-tv-4k-and-apple-watch-series-3-preorders/) and won’t actually be released until next week, Apple is seemingly prepping the iTunes Store for the debut….</p>
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