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Apple estimated to make $218 more profit per phone on 512 GB iPhone XS compared to base model

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<p>Data reported by Bloomberg (https://www.bloomberg.com/news/articles/2018-09-24/apple-s-most-lucrative-iphone-feature-is-storage?utm_campaign=socialflow-organic&amp;utm_medium=social&amp;utm_content=tech&amp;utm_source=twitter&amp;cmpid%3D=socialflow-twitter-tech) indicates that Apple is estimated to make around $218 more profit per phone on the 512 GB models of the iPhone XS and iPhone XS Max, than the 64 GB base models. Apple charges a $350 premium for the 512 GB model, but the report claims that the jump in storage only costs Apple $132 in memory component costs.</p>
<p>Higher-storage options are easy ways for Apple to push the profitability of its devices and it’s a tactic the company has exploited for many years. With the 2018 line, it has pushed even further down that path.</p>
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