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Title: Facebook abandons plan to sell ads in WhatsApp Post by: HCK on January 17, 2020, 04:05:20 pm Facebook abandons plan to sell ads in WhatsApp
But it is still hoping to monetize the app through the Status feature... What you need to know Facebook is "backing away" from plans to sell ads inside of WhatsApp. The Wall Street Journal reports that the team working on the feature has been disbanded in recent months. The code they'd written into to WhatsApp has also been deleted. Facebook has reportedly abandoned efforts to sell ads inside WhatsApp, plans that resulted in co-founder Jan Koum leaving the group in 2018. According to the report: Facebook Inc. is backing away from efforts to sell ads in WhatsApp, in a retreat from a controversial plan that drove the creators of the popular messaging service to resign more than 18 months ago, according to people familiar with the matter. WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team's work was then deleted from WhatsApp's code, the people said... Source: Facebook abandons plan to sell ads in WhatsApp (http://feedproxy.google.com/~r/TheIphoneBlog/~3/BldpR1PCmJM/facebook-abandons-plan-sell-ads-whatsapp) |