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Title: Apple's Biggest Threat: Killer Advertising Post by: HCK on October 25, 2012, 07:05:38 pm Apple's Biggest Threat: Killer Advertising
While Apple crafts consumer gadgets of incredible beauty, built to look good on the outside and the inside -- even when Apple tries to fuse the case so the components can never be seen by mere mortals -- the hardware is not Apple's biggest weapon. The MacBook Air, the MacBook Pro with Retina display, the iMac, the iPad and new iPad mini -- not even the wildly popular iPhone is the most devastating weapon in Apple's arsenal. http://ectnews.com.feedsportal.com/c/34520/f/632003/s/24de3d14/l/0L0Smacnewsworld0N0Crsstory0C764750Bhtml/story01.htm |