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Title: Why Apple's iAd platform is a 'tough slog' on Madison Ave. Post by: HCK on February 20, 2014, 02:00:05 pm Why Apple's iAd platform is a 'tough slog' on Madison Ave.
Apple is "the best-looking girl at the party, forced to wear a bag over her head." <p>FORTUNE -- Unveiled by Steve Jobs in June 2010 with a promise of new generation of low-cost mobile ads that not only didn't "suck" but would have users coming back for more, the iAd platform was supposed to be Apple's (AAPL) answer to Google's (GOOG) AdMob.</p> <p>But advertisers didn't exactly fall over themselves to fork over the minimum $1 MORE (http://tech.fortune.cnn.com/2014/02/19/apple-iad-madison-avenue/)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&blog=8466345&post=134395&subd=fortunebrainstormtech&ref=&feed=1" width="1" height="1" /><img src="http://feeds.feedburner.com/~r/fortuneapple20/~4/TffLERjmn-c" height="1" width="1"/> Source: Why Apple's iAd platform is a 'tough slog' on Madison Ave. (http://rss.cnn.com/~r/fortuneapple20/~3/TffLERjmn-c/http://tech.fortune.cnn.com/2014/02/19/apple-iad-madison-avenue/#commentshttp://tech.fortune.cnn.com/2014/02/19/apple-iad-madison-avenue/feed/atom/) |