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Macintosh News => iPhone/iPod/iPad News => Topic started by: HCK on September 13, 2014, 09:00:25 am



Title: Wondering what it cost Apple to give away that U2 album to every customer?
Post by: HCK on September 13, 2014, 09:00:25 am
Wondering what it cost Apple to give away that U2 album to every customer?

If you were wondering how much it cost Apple to give away a copy of U2’s Songs of Innocence album to every customer, the answer, according the the New York Times, is more than $100M. To release U2’s album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=340879&subd=9to5mac&ref=&feed=1" width="1" height="1" />

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