Instagram reportedly testing 3D Touch-powered ads, Apple Pay support<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/instagram-reportedly-testing-3d-touch-powered-ads-apple-pay-support' title="Instagram reportedly testing 3D Touch-powered ads, Apple Pay support"><img src='
http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/11/instagram-peek-iphone6s-plus-hero.jpg?itok=9G37ypmr' />[/url]</p> <p>
Instagram is reportedly testing new in-app ads that leverage the 3D Touch technology found in the
iPhone 6s and
6s Plus. Ads in testing apparently leverage the technology in order to let customers choose between different product options.</p> <!--break--> <p>From
Digiday:</p>
<p>"From an innovation standpoint, Instagram is where a lot of brands are putting the most eggs," the ad agency executive said. "Force touch gets interesting, because instead of quickly tapping Shop Now to buy this one thing, you can choose from two or three offers. It makes for more frictionless shopping."</p>
<p>In addition to 3D Touch, Instagram is also said to be looking at
Apple Pay integration. With Apple Pay, customers would be able to make a purchase directly from an ad without needing to enter additional information or heading to a browser.</p> <p>No word has been given as to when these new ads might launch.</p> <p>Source:
Digiday; Via
The Next Web</p> </div></div></div><br clear='all'/>
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Source:
Instagram reportedly testing 3D Touch-powered ads, Apple Pay support
