The iPad paradoxMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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Post iPad ergo propter iPad.
Before I worked at Apple, I rarely, if ever, gave "advice" to Apple. Post Apple, my attitude is the same. Why? There's a good chance that any outside advice to Apple has either long since been considered by the smart people inside Apple, and either hasn't been implemented yet, or was thrown out as a dumb idea.
That said, I'm going to make an exception here to talk about iPad. More specifically, iPad sales.
For some time we've heard Tim Cook talk about how iPad sales were going to increase. But that hasn't happened. And it's puzzling.
I know many super smart folks, folks who aren't remotely Apple fanboys like Steven Sinofsky,
who barely use their Macs (or Surface) but do use an ...
Source:
The iPad paradox
