Spotify to Apple Music artists: You're dead to usSpotify plays hardball with Apple Music, but do they have a helmet?
Update: Spotify has told Peter Kafka at Recode the accusations are "unequivocally false":
Spotify wouldn't comment on other charges, levied by sources in reports from Bloomberg and the New York Times, that Spotify wasn't going to go out of its way to promote releases from acts that went to rivals first.
That would make much more sense, since Spotify will want some way to signal that artists shouldn't engage in exclusives, which Apple and Tidal have secured by giving artists some combination of cash, equity and marketing support.
When "people familiar with the strategy" dish dirt to mainstream business publication, it's with an agenda. What's the agenda here? Is it something going on within Spotify, or between Spotify and Apple?
Apple has been using exclusives, promotions, contributions, collaborations, and other incentives to help build their new subscription Apple Music service. And that hasn't been sit...
Source:
Spotify to Apple Music artists: You're dead to us
