Apple Music hits 20 million subscribers by putting hip-hop front and centerApple Music hits 20 million mark thanks to focus on hip-hop.
Apple has announced that Apple Music, its streaming music service, now has 20 million paid subscribers. This is a significant jump of 15% since September, when Apple announced that 17 million people had signed up for the service. Apple's Eddy Cue also said that 60% of subscribers hadn't purchased music from the iTunes Store in 12 months, and that majority of those customers are new, rather than former iTunes users.
In an interview with Billboard, Cue marked some of Apple Music's achievements in the last 18 months, such as helping push for greater exposure for hip-hop in streaming music:
In the case of hip-hop artists, Apple is clearly leading the streaming charge and helping influence traditional radio and club play as well. Not surprising with Interscope Records founder and Dr. Dre bestie Jimmy Iovine at the helm, but Cue adds that Apple has long looked to give the genre more exposure, even if the Silicon Valley inst...
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Apple Music hits 20 million subscribers by putting hip-hop front and center
