AirPods’ reported 26% market share more like 2-3%, says NPD

[HCK]

AirPods’ reported 26% market share more like 2-3%, says NPD

<div class="feat-image"></div>
<p>Slice Intelligence made headlines when it suggested that Apple’s <a href="https://9to5mac.com/guides/airpods/" target="_blank">AirPods[/url] captured <a href="https://9to5mac.com/2017/01/11/apples-airpods-and-wireless-beats-take-40-of-all-recent-bluetooth-headphone-sales/" target="_blank">a 26% share[/url] of the wireless headphone market within a short time of going on sale. Together with a Beats share of around 15%, that put Apple at a combined total of 40%.</p>
<p>Today, however, NPD says those numbers paint a misleading picture, and the true market share captured by AirPods is more like 2% by volume and 3% by value. There is, it says, a simple explanation for the huge apparent discrepancy …</p>
<p> <a href="https://9to5mac.com/2017/01/17/airpods-market-share-npd-versus-slice-intelligence/#more-463550" class="more-link">more…[/url]</p>
Filed under: <a href='https://9to5mac.com/category/apple/'>Apple[/url]  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/463550/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/463550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/463550/" />[/url] <img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=463550&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=463550&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/9To5Mac-MacAllDay?i=bSrvipKu5bc:Q8VEJlkaOQ4:D7DqB2pKExk" border="0"></img>[/url]
</div><img src="http://feeds.feedburner.com/~r/9To5Mac-MacAllDay/~4/bSrvipKu5bc" height="1" width="1" alt=""/>

Source: AirPods’ reported 26% market share more like 2-3%, says NPD