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Author Topic: Amazon's Fire TV head now running Apple TV marketing  (Read 354 times)
HCK
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« on: February 09, 2017, 04:05:24 pm »

Amazon's Fire TV head now running Apple TV marketing

Timothy D. Twerdahl, formerly of Amazon, Netflix, and Roku, now running Apple TV marketing at Apple.

Mark Gurman, writing for Bloomberg:


  Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.'s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.


And:


  Twerdahl's hiring frees Pete Distad, who previously occupied the role, to help lead Apple's content deal efforts, headed by Eddy Cue, the person added. Distad joined Apple in 2013 after serving as a senior vice president of content distribution at video streaming service Hulu.


Twerdahl, who previously worked at Netflix and Roku, will report to Greg Joswiak, who took over broad product marketing responsibilities shortly after Phil Schiller became point on all things App Store.

There have been some other reorgs recently that involved getting key people, VPs included, into teams where the...

Source: Amazon's Fire TV head now running Apple TV marketing
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