Apple wants to sell 4K movies for $20 in iTunes, but deals not yet agreed ahead of September event<div class="feat-image">
</div><p>Apple has not yet finalized deals with movie studios for 4K content, according to a
new report by the Wall Street Journal. The clock is ticking as Apple readies a 4K Apple TV unveiling for
September 12, and naturally the company wants to announce a sizeable 4K content ecosystem to back it.</p>
<p>It appears the studios are pushing back on pricing. Whereas Apple wants to sell 4K movies for $20,
the same price it sells many new release HD movies at, studios are demanding an additional $5-$10 premium per sale.</p>
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Apple wants to sell 4K movies for $20 in iTunes, but deals not yet agreed ahead of September event
