Nike's app-enabled Adapt BB sneakers will tighten those laces for youA smart, self-lacing shoe sure sounds a lot like the future we were promised.
Nike has just unveiled its newest pair of self-lacing sneakers — the Adapt BB. A follow-up to last year's HyperAdapt, the Adapt BB focuses in on basketball and adopts an all-new adaptive lacing system called FitAdapt that can be used to alter the tightness of the laces mid-game to ensure a comfortable fit throughout.
Step into the $350 Adapt BB sneakers and each shoe detects the tension the foot requires and tightens to keep 'em snug. The wearer can then use the companion app or the manual buttons on the side of the shoes to increase or decrease the tightness. The color of the LEDs on the side can also be customized (because, why not?) and the sneakers are recharged wirelessly.
Eric Avar, Nike VP Creative Director of Innovation says:
We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game the ...
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Nike's app-enabled Adapt BB sneakers will tighten those laces for you
