Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE ModelsAccording to market data from
Counterpoint Research, Apple shipped 12.9 million models of the
Apple Watch Series 6 and
Apple Watch SE in the fourth quarter of 2020.
![" width="1200" height="630" class="aligncenter size-full wp-image-786980](https://images.macrumors.com/article-new/2021/03/apple-watch-6s-202009.jpeg)
The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.
![" width="1506" height="722" class="aligncenter size-full wp-image-786984](https://images.macrumors.com/article-new/2021/03/counterpoint-research-q4-2020-watch-shipments.png)
Apple's market share consolidation can be attributed to the new ‌Apple Watch SE‌'s success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
Counterpoint senior analyst Sujeong Lim says that the new mid-range ‌Apple Watch SE‌ will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.<div class="linkback">Related Roundups:
Apple Watch Series 6,
Apple Watch SE</div><div class="linkback">Tag:
Counterpoint</div><div class="linkback">Buyer's Guide:
Apple Watch (Neutral),
Apple Watch SE (Buy Now)</div>
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Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models" first appeared on
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Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models