Xiaomi chief sets sights on Apple in ChinaThe company also wants to become the world's number one smartphone vendor...
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Xiaomi is setting its sights on Apple in China.
Founder Lei Jun says the company is aiming to benchmark against Apple in both products and experience.
It also wants to become China's biggest high-end brand in the next three years.
Xiaomi chief executive and founder Lei Jun has said the company wants to benchmark against Apple in terms of both product and experience and become China's dominant high-end brand within three years.
In comments posted to Weibo noted by SCMP Lei said:
[We aim to] fully benchmark against Apple in [terms of] product and experience and become China's biggest high-end brand in the next three years
Lei went on to say that the high end smartphone arena, which features Apple's best iPhones like the iPhone 12 and iPhone 13, is "a war of life and death". The company recently committed some $15 billion to research and development over the next five years. ...
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Xiaomi chief sets sights on Apple in China
