Apple's Mounting Trademark Challenges
Apple's brand name is currently the most valuable name in the world. Google held that title for the last four years, and now Apple has finally surpassed it. The top 10 are all very familiar names: Apple, Google, IBM, McDonald's, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE. So what's in a brand name, and what does it mean to Apple?
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