Facebook expands Gifts service with more products
If wishing a Facebook friend on his birthday isn't enough, users can now attach real gifts to their greeting with an expanded gift service that the social networking Web site announced on Thursday.
Facebook has now opened up its Gift service to millions of users in the U.S., and also has added more gift options by partnering with more retailers, the company said at an informal event hosted at the famed FAO Schwarz store in New York City.
Users can attach real gifts to a greeting on Facebook, which is ultimately delivered to the recipient. Facebook is now offering hundreds of products from hundreds of partners. The new partners announced on Thursday include Brookstone, Dean and Deluca, L'Occitane, Baby Gap and Lindt. The gift options also include subscriptions to sites like Hulu Plus or Pandora.
Attaching gifts is as easy as attaching a photo, said Lee Linden, who runs the Gifts service for Facebook, at the event. Once a gift is attached, the recipient will be notified by email and on mobile devices that a gift has been received. The recipient can preview the gift, and make changes, and add their shipping address to where the product can be delivered. Facebook handles the payment processing and shipping.
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