Mailbox CEO on building a better mail app
Orchestra CEO Gentry Underwood is a busy man these days; his company launched its new iPhone email app Mailbox () on Thursday. But Underwood still managed to find some time to speak with Macworld about the app, its rollout, and the company’s plans for profitability.
Mailbox aims to be a true replacement for Apple's built-in iOS Mail app. From your inbox, you can swipe on messages to archive them, delete them, or snooze them. That last feature hides a message from your inbox for now, but brings it to the forefront again after an amount of time you specify. That way, it's easier to get to Inbox Zero, and messages pop up later, when you're better prepared to act on them.
Demand for a better way to manage email is high, and early reviewers (including Macworld) have heaped praise upon Mailbox. So the developers of the app are prepared for an onslaught of users.
For example, that clever snoozing feature requires that Orchestra maintain a cloud server backend for the app. Underwood said that the company isn’t too worried about Mailbox buckling under the load as customers start using the app. “The fear of the system falling over has been mitigated by having spent a bit of extra time setting up the reservation system, so it takes a lot of the anxiety side out of it away.” That reservation system, available within the app, presents you with a code to unlock the app, once your spot in line is reached.
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http://www.macworld.com/article/2027483/mailbox-ceo-on-building-a-better-mail-app.html
