Apple's iBeacon to Follow iPhone-Toting Customers Around StoresApple has taken a step toward a more interactive shopping experience, activating iOS 7's iBeacon technology at its 254 U.S. retail outlets. It was to start providing information about in-store products and services directly to customers' iPhones, based on their location within the store, on Friday. The iBeacon technology allows Apple to target iPhones within a centimeter.
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Apple's iBeacon to Follow iPhone-Toting Customers Around Stores
