T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch CarriersT-Mobile today
announced its Un-Carrier 4.0 initiative, which will see the company
offering to pay up to $350 in early termination fees for individuals and families (up to five lines) who switch from AT&T, Sprint, or Verizon to T-Mobile. Coupled with phone trade-ins, customers can receive up to $650 per line to change carriers.
"We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. "Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind."
Beginning tomorrow, customers who hand in eligible AT&T, Verizon, or Sprint devices at a participating T-Mobile location will receive an instant credit of up to $300 based on the value of the phone.
After purchasing a new device from T-Mobile, customers can
send the final bill (with early termination fees) from their previous carriers to T-Mobile and the company will send an additional payment of up to $350 per line to pay those fees (actual fee paid is based on the early termination cost) in the form of a prepaid MasterCard.
Trading in an old phone, purchasing a new T-Mobile phone, porting a phone number, and signing up for a new T-Mobile plan are all required to quality for T-Mobile's new program.
Earlier this month, AT&T also
announced plans to offer up to $450 in credits for customers switching from T-Mobile to AT&T. The company pays up to $250 for the trade-in of a current smartphone, plus an additional $200 for transferring wireless service.
T-Mobile counts this as its fourth initiative to disrupt traditional mobile service. The first came in March when the company
unveiled its "Un-Carrier" plans that uncoupled device costs from service costs, while the second and third initiatives included the company's
Jump upgrade plan and its
unlimited texting and 2G data in 100 countries.
T-Mobile and competitor AT&T have been participating
ongoing feud in 2013, which began after T-Mobile CEO John Legere called the AT&T network "crap." Most recently, AT&T
threw John Legere out of a party hosted by the company at CES 2014.
Recent Mac and iOS Blog Stories •
'iPhone 6 Frame' Shown in New Photos Unlikely to Be Genuine •
CES 2014: Voyce is a Health-Tracking Smart Collar for Dogs •
Spotify Free Streaming Tier Goes Live for iPhone Users •
CES 2014: IK Multimedia Debuts 'iRing' Gesture Controller for Apps •
CES 2014: FLIR Systems Debuts 'FLIR ONE' Thermal Camera Case for iPhone 5s and iPhone 5 •
Apple Opens Official Store On Popular Chinese E-Commerce Site Tmall •
Apple Requests Removal of External Compliance Monitor in E-Book Antitrust Case •
CES 2014: 3D Systems Releases iSense 3D Scanner iPad Accessory<img width='1' height='1' src='
http://rss.feedsportal.com/c/35070/f/648327/s/35aa5c05/sc/15/mf.gif' border='0'/><br clear='all'/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href="
http://share.feedsportal.com/share/twitter/?u=http%3A%2F%2Fwww.macrumors.com%2F2014%2F01%2F08%2Ftmobile-uncarrier-4%2F&t=T-Mobile%27s+%27Un-Carrier+4.0%27+Initiative+Offers+Up+to+%24350+Per+Line+to+Switch+Carriers" target="_blank"><img src="
http://res3.feedsportal.com/social/twitter.png" border="0" />[/url] <a href="
http://share.feedsportal.com/share/facebook/?u=http%3A%2F%2Fwww.macrumors.com%2F2014%2F01%2F08%2Ftmobile-uncarrier-4%2F&t=T-Mobile%27s+%27Un-Carrier+4.0%27+Initiative+Offers+Up+to+%24350+Per+Line+to+Switch+Carriers" target="_blank"><img src="
http://res3.feedsportal.com/social/facebook.png" border="0" />[/url] <a href="
http://share.feedsportal.com/share/linkedin/?u=http%3A%2F%2Fwww.macrumors.com%2F2014%2F01%2F08%2Ftmobile-uncarrier-4%2F&t=T-Mobile%27s+%27Un-Carrier+4.0%27+Initiative+Offers+Up+to+%24350+Per+Line+to+Switch+Carriers" target="_blank"><img src="
http://res3.feedsportal.com/social/linkedin.png" border="0" />[/url] <a href="
http://share.feedsportal.com/share/gplus/?u=http%3A%2F%2Fwww.macrumors.com%2F2014%2F01%2F08%2Ftmobile-uncarrier-4%2F&t=T-Mobile%27s+%27Un-Carrier+4.0%27+Initiative+Offers+Up+to+%24350+Per+Line+to+Switch+Carriers" target="_blank"><img src="
http://res3.feedsportal.com/social/googleplus.png" border="0" />[/url] <a href="
http://share.feedsportal.com/share/email/?u=http%3A%2F%2Fwww.macrumors.com%2F2014%2F01%2F08%2Ftmobile-uncarrier-4%2F&t=T-Mobile%27s+%27Un-Carrier+4.0%27+Initiative+Offers+Up+to+%24350+Per+Line+to+Switch+Carriers" target="_blank"><img src="
http://res3.feedsportal.com/social/email.png" border="0" />[/url]</td><td valign='middle'></td></tr></table></div>
<img src="[url]http://da.feedsportal.com/r/186528402311/u/49/f/648327/c/35070/s/35aa5c05/sc/15/rc/1/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/186528402311/u/49/f/648327/c/35070/s/35aa5c05/sc/15/rc/2/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/186528402311/u/49/f/648327/c/35070/s/35aa5c05/sc/15/rc/3/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/186528402311/u/49/f/648327/c/35070/s/35aa5c05/a2.img" border="0"/>[/url]<img width="1" height="1" src="
http://pi.feedsportal.com/r/186528402311/u/49/f/648327/c/35070/s/35aa5c05/a2t.img" border="0"/><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/MacRumors-Front/~4/glKZMhzFB_Q" height="1" width="1"/>
Source:
T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers
