How Facebook’s new ad platform lets brands track you around the web<article>
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<p>Facebook knows more about your life than Google, and now the network is putting that information to good use—at least for advertisers who want to sell you stuff.</p><p>The company launched a
new ad platform called Atlas ahead of Advertising Week, which kicked off Monday in New York. Facebook has long used your demographic info and likes to show relevant ads to you in the News Feed, but Atlas takes those ads to the next level: around the Internet.</p><p>How it works: When you visit a site on your laptop or desktop computer, cookies track the pages you look at. That’s why you’ll see an ad on Facebook for Modcloth after browsing for new duds on the clothing site. But cookies don’t work on mobile, so advertisers struggle to figure out what you’re looking at. Because Facebook tracks your browsing activity if you’re logged in to the network but not actually using it, Atlas advertisers can show you ads on third-party sites and apps. Your Facebook login is now officially more useful to companies than cookies.</p><p class="jumpTag"><a href="/article/2688339/how-facebook-s-new-ad-platform-lets-brands-track-you-around-the-web.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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How Facebook’s new ad platform lets brands track you around the web
