Apple's holiday push for AIDS-fighting nonprofit (RED) raised $20 million<article>
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<p>Apple’s past Black Friday deals were never anything major—usually small discounts that covered sales tax and not much else. For last year’s annual shopping holiday, the company moved to free gift cards with purchase, and this year was more of the same. But this past Black Friday, your purchases also
raised money for the AIDS-fighting nonprofit (RED) and The Global Fund—more than $20 million in total.</p><p>In an email to Apple employees first
reported by Re/code, Apple CEO Tim Cook said the company has raised more than $100 million for (RED) since first partnering with the Bono-led nonprofit in 2006. Apple donated a percentage of (RED)-branded iTunes gift cards that were handed out with select Black Friday purchases, and on Cyber Monday (which was also World AIDS Day), the company donated a portion of every online and in-store sale. That holiday fundraising push alone generated more than 20 percent of the total amount Apple has raised for The Global Fund in eight years. Not too shabby.</p><p class="jumpTag"><a href="/article/2860839/apples-holiday-push-for-aids-fighting-nonprofit-red-raised-20-million.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple's holiday push for AIDS-fighting nonprofit (RED) raised $20 million
