Auto-playing videos come for your Twitter feed<article>
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Twitter wants you to watch more videos, so it’s going to
helpfully auto-play them for you in its iOS app and on desktop.</p><p>
“Your thumbs deserve a break,” the company tweeted Tuesday morning, because it just eliminated that extra tap needed to play GIFs, Vines, and in-line videos. Now instead of seeing a thumbnail with a play button, videos will just play on their own—muted at first, but with sound when you tap on it. If you’re watching a video in Twitter’s iOS app, turning your phone to landscape mode will make the video full-screen.</p><p>
Adam Bain, Twitter’s head of revenue and partnerships, tweeted out some stats to support the move: People are 2.5 times more likely to prefer auto-play videos to “other methods,” and will “complete” viewing of a promoted video seven times more often if it autoplays.</p><p class="jumpTag"><a href="/article/2936652/auto-playing-videos-come-for-your-twitter-feed.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Auto-playing videos come for your Twitter feed
