BMO analyst says iPhone 7 could see record sales as 25% of owners poised for upgrade<div class="feat-image">
</div>
<p>It’s been mostly doom and gloom where iPhone sales and forecasts are concerned, but one analyst believes that the <a href="
http://9to5mac.com/tag/iphone-7/" target="_blank">iPhone 7[/url] could see record sales in September, reports <a href="
http://uk.businessinsider.com/iphone-7-will-see-record-sales-due-to-existing-customer-upgrades-installed-user-base-2016-5" target="_blank">
Business Insider[/url]. BMO Capital Markets analyst Tim Long says the reason is because such a high proportion of existing iPhone owners currently have a model two or more years old.</p>
<p class="p1"><span class="s1">Twenty-five percent of the “installed user base” is poised for an upgrade, Long believes — an audience of 120 million phones. </span><span class="s1">BMO’s Long went back through the history of all iPhone sales and calculated that on average, 17% of users upgrade as soon as the next year’s model comes out; 58% upgrade a year after that; and 22% the year after that. Only 2% of users hang on longer.</span></p>
<p>While he’s predicting a huge number, the underlying figures would seem to support his contention that we can expect a marked uptake in sales even if this year’s model is less visually distinctive than we’d usually expect from a brand new model …</p>
<p> <a href="
http://9to5mac.com/2016/06/01/iphone-7-sales-record-bmo-forecast/#more-432933" class="more-link">more…[/url]</p>
Filed under: <a href='
http://9to5mac.com/category/aapl-company/'>AAPL Company[/url], <a href='
http://9to5mac.com/category/ios-devices/'>iOS Devices[/url] Tagged: <a href='
http://9to5mac.com/tag/aapl/'>AAPL[/url], <a href='
http://9to5mac.com/tag/iphone/'>iPhone[/url], <a href='
http://9to5mac.com/tag/iphone-7/'>iPhone 7[/url], <a href='
http://9to5mac.com/tag/iphone-sales/'>iPhone sales[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/432933/" />[/url] <a rel="nofollow" href="
http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/432933/"><img alt="" border="0" src="
http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/432933/" />[/url] <img alt="" border="0" src="
[/img]?host=9to5mac.com&blog=22754319&post=432933&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="
[/img]?host=9to5mac.com&blog=22754319&post=432933&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/9To5Mac-MacAllDay?i=JoGv23pIEKY:Jp99Lgr3E0U:D7DqB2pKExk" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/9To5Mac-MacAllDay/~4/JoGv23pIEKY" height="1" width="1" alt=""/>
Source:
BMO analyst says iPhone 7 could see record sales as 25% of owners poised for upgrade
