Fixing iPhone battery life for the age of Snapchat and Pokemon GoRene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie.
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As more people use more demanding apps longer, Apple needs to evolve iPhone battery life to meet that demand.
When it comes to battery life on an iPhone or iPad, Apple has targeted roughly 10 hours of active internet use. It can be a little more if you're on Wi-Fi or have an iPhone Plus, but year after year, no matter how small or thin the devices have become, battery life has stayed fixed to roughly 10 hours of active internet use.
That's a relic of a time now passed, though, when "internet activity" primarily meant checking email and browsing the web. It relied on text being the dominant medium, apps being programmed efficiently, and the processor and radio being allowed to sleep as quickly and often as possible...
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Fixing iPhone battery life for the age of Snapchat and Pokemon Go
