Apple's aggressive negotiation style said to be hindering its TV streaming effortsNew light has been shed on Apple's long-rumored efforts to launch a TV streaming service, and the struggles the company seems to have faced in doing so. Difficulties in securing deals for the service reportedly come down to the company's aggressive negotiating style, and what TV execs considered unrealistic demands.
From The Wall Street Journal:
In online TV, Apple wants to combine a selection of popular live channels with an on-demand library stockpiled with full seasons of hit shows. The streaming TV service pitched to Disney would have cost $30 a month.
Apple's roaring success and assertive negotiating style are kinks in that strategy. Media companies worry that agreeing to Apple's sweetheart terms could allow traditional cable-TV distributors to demand the same deal and make it harder to recoup their investments in original shows.
Apple, led in negotiations by Eddy Cue, apparently pressed on through stalled talks with the idea of a "skinny bundle," a collection of p...
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Apple's aggressive negotiation style said to be hindering its TV streaming efforts
