Eddy Cue and Craig Federighi discuss Apple Maps’ problems, crowdsourcing data from user behavior, product innovation and more<div class="feat-image">
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<p>In a
continuation of the Fast Company interview from Monday, Apple execs Eddy Cue and Craig Federighi discuss in detail the issues Apple Maps faced when it launched and how the company responded. Interviewed by Rick Tetzeli, Cue explains the problems Apple encountered with Maps: “it just never ends”. Cue says that Maps is an endless task as businesses open and close, POIs and streets change, etcetera. Initially, Apple’s engineering processes did not account for this kind of dynamic activity.</p>
<p>However, Cue says Apple now uses data from customer iPhones to constantly make Maps better. For example, Apple can find out if a new golf course has opened by tracking user App Store downloads. If a burst of iOS users start downloading golfing apps in the same location, Apple can reasonably assume a new POI has been setup.</p>
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Eddy Cue and Craig Federighi discuss Apple Maps’ problems, crowdsourcing data from user behavior, product innovation and more
