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Author Topic: AirPods’ reported 26% market share more like 2-3%, says NPD  (Read 427 times)
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« on: January 17, 2017, 04:05:22 pm »

AirPods’ reported 26% market share more like 2-3%, says NPD

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<p>Slice Intelligence made headlines when it suggested that Apple’s <a href="https://9to5mac.com/guides/airpods/" target="_blank">AirPods[/url] captured <a href="https://9to5mac.com/2017/01/11/apples-airpods-and-wireless-beats-take-40-of-all-recent-bluetooth-headphone-sales/" target="_blank">a 26% share[/url] of the wireless headphone market within a short time of going on sale. Together with a Beats share of around 15%, that put Apple at a combined total of 40%.</p>
<p>Today, however, NPD says those numbers paint a misleading picture, and the true market share captured by AirPods is more like 2% by volume and 3% by value. There is, it says, a simple explanation for the huge apparent discrepancy …</p>
<p> <a href="https://9to5mac.com/2017/01/17/airpods-market-share-npd-versus-slice-intelligence/#more-463550" class="more-link">more…[/url]</p>
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Source: AirPods’ reported 26% market share more like 2-3%, says NPD
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