A weaker pound means pricier apps for the UKThe British pound has been losing value since last summer's Brexit vote, and the latest dip below $1.20 has prompted apple to raise app prices.
App Store prices will soon rise by 25% for Brits, following the latest dip in value of the British pound. Sterling has been steadily declining since the UK voted to leave the European Union last June, and as The Guardian reports, citing an email sent to developers, Apple will raise app prices over the next seven days to reflect the weakening of the pound.
The new prices enshrine parity between the dollar and the pound, at least for apps on the iOS and Mac app stores. An app that costs $0.99 in the US, and used to cost £0.79, will now cost £0.99.
It's likely Apple's other content platforms will see similar price rises in the days ahead, putting them in line with U.S. prices in numerical terms.
In recent days the pound has dipped below U.S. $1.20 — the latest historic low for the currency, which stood at around $1.47 i...
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A weaker pound means pricier apps for the UK
