Apple media vs. mainstream: How do we keep getting it wrong?Apple had some of its worst press but some of its best results ever — why the disconnect?
Tim Cook, from Apple's Q1 2017 conference call, on Apple Watch:
Apple Watch is the best-selling smartwatch in the world, and also the most-loved, with the highest customer satisfaction in its category by a wide margin.
On iPad Pro:
The customer sat numbers are through the roof; literally, the customer sat for the iPad Pro is 99%. It's stunning.
Rounding up Apple's current product lineup and their relative customer satisfaction ratings:
Customer satisfaction (US):iPhone: 97%iPhone 7+: 99%Corp. iPhone: 94%iPad mini: 94%iPad Air: 97%iPad Pro: 96%Corp. iPad: 96%— Horace Dediu (@asymco) February 1, 2017
It makes for an interesting contrast to how these products are often portrayed in the tech community.
Based on the intensity and proportion of iPhone 7 coverage devoted to its lack of a headphone jack, lack of new design, etc., a casual observer might reasonably expect...
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Apple media vs. mainstream: How do we keep getting it wrong?
