We don't respect the value of our personal data — even when they sell itOur browsing history and other very personal data could soon be offered for sale by our ISP, without our permission, and without compensation. And we don't seem to care.
The ACLU:
WASHINGTON — The Senate introduced a resolution today that would overturn a Federal Communications Commission rule that requires internet service providers to get customers' permission before they sell sensitive consumer data, such as browsing history. Passage of the resolution by Congress would prevent the FCC from issuing similar rules in the future.
This isn't a political story or even an American one. It's increasingly happening everywhere and to everyone.
The sale of aggregated pseudo-anonymized data isn't new either. Coke doesn't know who buys their beverages at the corner store, but the corner store does and can sell that data back to Coke... or to Pepsi. Pseudo-anonymized because it takes very little to pull patterns and unique identifiers out of data and start tracing it back. And, of...
Source:
We don't respect the value of our personal data — even when they sell it
