Apple could take a page from Google when it comes to app and game discoveryGoogle now has a feature that lets you stream a portion of a game instantly, without having to purchase or download it. It's a great way to engage players and Apple should do something similar.
Google recently unveiled a new feature available in its Google Play Store, which allows gamers to play a small portion of a game without having to install it. No buying. No downloading. No sign-up. No emotional investment at all before giving it a try. You just tap the Play button and you're instantly playing the game. If you like it, you can tap Buy Now for the full experience.
I love the concept behind this. It gives developers a way to let you play a game, thus increasing its discoverability, while also giving players a way to test out a game, no strings attached, and I mean none.
Instant Play means no downloading, installation, sign-up, or anything
Here's how it works. When someone on an Android phone browses for new games in either the Google Play Games app or the Google Play Store, t...
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Apple could take a page from Google when it comes to app and game discovery
