Poll: Do car companies charging annual CarPlay subscription harm their brand image?<div class="feat-image">
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<p>BMW made a controversial move last year, implementing an <a href="
https://9to5mac.com/2018/01/16/bmw-carplay-subscription-based-pricing/" target="_blank" rel="noopener noreferrer">annual CarPlay subscription[/url]. Instead of a <a href="
https://9to5mac.com/2016/08/31/bmw-carplay-models-usa/" target="_blank" rel="noopener noreferrer">one-off option payment of $300[/url], it made <a href="
https://9to5mac.com/guides/carplay/" target="_blank" rel="noopener noreferrer">CarPlay[/url] a free option in the first year, but then charged $80/year to keep it active.</p>
<p>It’s now reported that a second car manufacturer may be following BMW’s example …</p>
<p> <a href="
https://9to5mac.com/2019/05/08/annual-subscription-for-carplay/#more-591930" class="more-link">more…[/url]</p>
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Poll: Do car companies charging annual CarPlay subscription harm their brand image?
