Hey Apple, fancy new features only work if they're explained properlyIt doesn't matter how cool your new feature is if nobody gets what it is or why they should use it.
Apple's upcoming iOS 15.2 looks set to change how iCloud Private Relay is labeled in the Settings app. I can only presume that the reason for the change is that nobody was using it, likely because they didn't understand what it did. The new messaging makes it clear that it will "limit IP address tracking." I expect more people will use it as a result.
This change is today's Apple in microcosm. While it's great that the company seems to be more willing than ever to change things when they aren't working, the fact they aren't working is also a pretty big problem. And messaging is something Apple hasn't been great at of late.
This latest example suggests that Apple's swing and miss with iCloud Private Relay is because the feature and descriptions aren't easy to understand for far too many people. Similar communication problems arose earlier this year and with more devastating results w...
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Hey Apple, fancy new features only work if they're explained properly
