Research firm: Apple Japan's top phone maker in 2012
Apple sold more phones in Japan than any other manufacturer last year, rising above local manufacturers for the first time, according to a research firm.
The report from Counterpoint Research, based in Hong Kong, said Apple had a 15 percent market share in the country for the full year, just above the 14 percent market share held by both Sharp and Fujitsu. The report also said that foreign manufacturers accounted for half of the market during the fourth quarter.
Japan’s mobile market has long taken an independent path from the rest of the world, employing its own network technologies and quickly embracing technologies like mobile cameras, NFC touch-card payments, and mobile TV broadcasts. The country’s cellular market has been called a “Galapagos” environment because it evolved separately from the rest of the world, and companies like Sharp have embraced the concept and used it in their branding.
“Japan was once considered to be like a Galapagos Island, an isolated terrain, in terms of mobile technology,” Counterpoint said. “The wave of smartphones has changed the situation now and it looks like the Japanese market is a market that can be transformed after all for better or worse.”
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