Qualcomm backtracks from Apple A7 marketing gimmick comments
Qualcomm has backtracked from an earlier statement in which a company executive said Apple’s A7 64-bit chip in the iPhone 5s is a marketing gimmick, and that the technical advance had limited benefits in mobile devices.
Image: iFixit
In an interview with the IDG News Service last week, Qualcomm chief marketing officer Anand Chandrasekher said that Apple’s A7 will give iPhone 5s users “zero benefit” beyond more memory addressability. He also said Qualcomm was developing a 64-bit chip, but sees it more beneficial from engineering, chip design and operating system standpoints.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson in an email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
To read this article in full or to leave a comment, please click here
http://www.macworld.com/article/2053200/qualcomm-backtracks-from-apple-a7-marketing-gimmick-comments.html#tk.rss_all
