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Author Topic: AT&T Sees iPad Air Activations Up Threefold From Last Year's iPad Launch Weekend [Updated x2]  (Read 358 times)
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« on: November 05, 2013, 03:00:50 am »

AT&T Sees iPad Air Activations Up Threefold From Last Year's iPad Launch Weekend [Updated x2]

iPad activations on AT&T more tripled from last year's iPad launch, according to a statement released by AT&T today. The carrier did not release any specific activation numbers, however.  Last year, the cellular 4th-generation iPad and the first-generation iPad mini launched several weeks after the Wi-Fi only models did. AT&T's statement does not differentiate between the iPad and the iPad mini. iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.The iPad Air went on sale Friday across the U.S., though the new iPad mini is not yet available.  AT&T offers zero-down and zero-percent financing on iPads to its customers through its AT&T Next program with standalone data plans, session-based on-demand data plans, or a $10/month addition to its Mobile Share plans.  Update: Though AT&T's press release says activations "increased more than 200%" from last year, suggesting that activations had tripled from 2012, AllThingsD says an AT&T spokesperson clarified that sales were double those of a year ago, not tripled as the statement still claims on AT&T's website.  Update 2: AT&T has clarified again, stating that the original press release is correct and activations are more than triple what they were last year.   Recent Mac and iOS Blog Stories • Stanford's iTunes U App Development Course Updated for iOS 7 • 'Asphalt 8: Airborne' Goes Free to Play, Adds iOS 7 Controller Support • iPad Air Adoption Outpacing Last Year's iPad 4 and iPad Mini Launches • Apple/Microsoft 'Rockstar Consortium' Sues Google, Others Over Nortel Patents • Apple Discontinues Original Smart Cases and Covers Despite Continued Sales of iPad 2 [Updated] • Samsung Tops Apple in Latest J.D. Power Tablet Customer Satisfaction Survey • Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials • Pocket God: Ooga Jump Launches for iOS Devices    
 


http://www.macrumors.com/2013/11/04/att-sees-ipad-air-activations-up-threefold-over-last-years-ipad-launch-weekend/
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