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Author Topic: Apple Further Trims iPhone 5c Production as Customers Continue to Prefer iPhone 5s  (Read 346 times)
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« on: November 15, 2013, 07:00:44 pm »

Apple Further Trims iPhone 5c Production as Customers Continue to Prefer iPhone 5s

According to Chinese site C Technology [Google Translate, via Unwired View], Apple is continuing to reduce its orders for the iPhone 5c with suppliers, still working to balance production with customer demand that has remained very strongly in favor of the higher-priced iPhone 5s.   The report claims that Apple's main assembly partner ProTek (Pegatron) has slashed production from 320,000 units per day in October to just 80,000 units per day. Similarly, Apple's backup assembler for the iPhone 5c, Foxconn, is operating at only a minimum capacity of 8-9,000 units per day.   Customer interest in Apple's iPhone 5s has continued to outpace that of the iPhone 5c, with Chinese mobile phone retailer D.Phone reporting that that the iPhone 5s is holding a 3.68:1 advantage over the iPhone 5c among its customers, according to MyDrivers [Google Translate].     Similar signs of continued iPhone 5s strength are showing up in data from analytics firm Fiksu, which shows iPhone 5s activity outpacing iPhone 5c activity by a 3-to-1 margin. As of today, Fiksu is seeing the iPhone 5s accounting for 6.4% of active iPhone devices on its network, with the iPhone 5c accounting for just 2.1%. That gap has grown over the past month, with the iPhone 5s previously outperforming the iPhone 5c by a roughly 2-to-1 margin.   Reports of Apple cutting iPhone 5c production are not new, but if the numbers in this latest report are correct, the cuts are even deeper than previously reported.   While iPhone 5c supplies have been plentiful since the device's September launch, the iPhone 5s has been much more constrained and is only now beginning to see improved supplies. Earlier this week, shipping estimates for new orders through Apple's online store improved to 1-2 weeks, while the various models are showing significantly improved availability in Apple's retail stores.   Recent Mac and iOS Blog Stories • United Airlines Launches Redesigned iOS App with Travel Cards, Multi-Location Booking • Nest Mobile Gets Update With Redesign, Nest Protect Compatibility • Apple Seeds Safari 7.0.1 and 6.1.1 with Autofill and PDF Improvements to Developers • BlackBerry Messenger Now Supports iOS Devices Without Cellular Connections • Gmail for iOS Gets iOS 7 Update, New Features for iPad • Apple Expands List of Stores Open for Thanksgiving Day [Updated] • Day One Updated for iOS with New Design, Support for 64-Bit A7 Processor and M7 Motion Coprocessor • Pocket for iOS Updated with Dynamic Categories, User Interface Enhancements    
 


http://www.macrumors.com/2013/11/15/apple-further-trims-iphone-5c-production-as-customers-continue-to-prefer-iphone-5s/
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