Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s

Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s

Apple has added a new video to its iPhone 5s marketing page showcasing footage shot at Burberry's Spring/Summer 2014 runway show back in September.

The thirty-second spot shows how the then-unreleased iPhone 5s was used to shoot video at the fashion show, including the elaborate camera rigs that were used. The song in the background is Soothing Me So by Victory.

On the runway with iPhone 5s

Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.

<center><iframe width="560" height="315" src="//www.youtube.com/embed/iKcBNbRSdyI?rel=0" frameborder="0" allowfullscreen></iframe></center>
Roughly a month after the fashion show was shot with the iPhone 5s, Apple announced the hiring of Burberry CEO Angela Ahrendts to run its retail and online stores. Ahrendts will join Apple in the spring and will continue in her role as Burberry CEO until then.

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Source: Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s