Meet the company that's smartening up push notifications<article>
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<strong>AUSTIN</strong>—“The smartphone home screen is the most valuable real estate on the planet,” Urban Airship’s chief marketing officer Brent Hieggelke told me over drinks at the gorgeous Driskill Hotel bar in downtown Austin. And I think he’s right. I’ll ignore all kinds of email spam, any phone call from an unknown number is automatically assumed to be a sales pitch, and non-junk mail only appears in my actual mailbox about once a week at most.</p><p>
But spam my iPhone’s home screen, and I will delete your app so fast—because, as I pointed out to Hieggelke, it’s actually easier to just trash an app than go to Settings->Notification Center, find it in the list, and tweak the preferences. What would be better is if app makers just didn’t suck at notifications. Hieggelke agrees with me: that’s exactly what his team is working on.</p><p class="jumpTag"><a href="/article/2107280/meet-the-company-thats-smartening-up-push-notifications.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Meet the company that's smartening up push notifications
