Apple to buy Beats Electronics for $3.2 billion? Why?<article>
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The
Financial Times is reporting that
Apple is in discussions to buy Beats Electronics (caution: paywall), the headphone-maker and streaming-music service-provider co-founded by hip-hop’s Dr. Dre.</p><p>
If true, it would—at an estimated value of $3.2 billion—be the biggest acquisition ever by Apple. (The report points out that a $500 million investment in September 2013 valued the company at more than $1 billion.) The Financial Times says the deal, if finalized, could be announced as early as next week. Under its terms, Apple would acquire the
Beats streaming music service as well as the audio hardware business.</p><p class="jumpTag"><a href="/article/2153220/apple-to-buy-beats-why.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple to buy Beats Electronics for $3.2 billion? Why?