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Author Topic: News: Apple hires TAG Heuer exec, reportedly plans to market iWatch as “Swiss made”  (Read 634 times)
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« on: July 04, 2014, 09:00:33 pm »

News: Apple hires TAG Heuer exec, reportedly plans to market iWatch as “Swiss made”

CNBC news reports that Apple has hired the sales director of luxury Swiss watch maker TAG Heuer to work with the company on the launch of the iWatch, according to a statement from Jean-Claude Biver, head of TAG Heuer’s parent company. Biver notes that Apple reportedly plans to use the prestigious “Swiss made” label to market the iWatch, and that the TAG Heuer sales director left within the last week “to take a contract with…

Source: News: Apple hires TAG Heuer exec, reportedly plans to market iWatch as “Swiss made”
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