Why T-Mobile’s maverick approach isn’t sustainable

[HCK]

Why T-Mobile’s maverick approach isn’t sustainable

From its outspoken CEO with his unabashed Apple love, to the company’s insistence on trying unorthodox strategies to hook customers, there’s plenty to like about T-Mobile. Plenty to like, that is, unless you work on the business side of things.<span class="ellipsis">…</span><div class="read-more">Read more ›</div><!-- end of .read-more --><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/427ce201/sc/15/mf.gif' border='0'/><br clear='all'/>

<a href="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/1/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/2/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/rc/3/rc.img" border="0"/>[/url]

<img src="[url]http://da.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/a2.img" border="0"/>[/url]<img width="1" height="1" src="http://pi.feedsportal.com/r/219132056461/u/49/f/606249/c/33797/s/427ce201/sc/15/a2t.img" border="0"/><img src="//feeds.feedburner.com/~r/cultofmac/bFow/~4/tJPfoAgoOSk" height="1" width="1" alt=""/>

Source: Why T-Mobile’s maverick approach isn’t sustainable