How Facebook is using autoplaying videos and ad tech to make billions<article>
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Scrolling slowly through News Feed, you’ll see a slew of videos. Some are from your friends. Others are ads from brands you like. All of them play automatically. Facebook now sees 3 billion video views a day, a fun fact that could have a huge effect on the network’s bottom line.</p><p>
More than 50 percent of American Facebook users who visit the network daily watch one video per day, Facebook COO Sheryl Sandberg said in the company’s fourth-quarter earnings call on Wednesday. (It counts as a view if you watch a clip for three seconds or more.) And as Facebook decreases the number of ads it shows, it has to make sure the ads you do see are high-quality, ones that you’ll actually respond to. The network is now commanding 335 percent more money for fewer ads based on the power of its ad targeting tech, which hooks into a level of detail about you that only Facebook (and maybe your best friend) has access to. Video ads, which
launched last March, will be the next big wave, CEO Mark Zuckerberg said.</p><p class="jumpTag"><a href="/article/2877172/how-facebook-is-using-autoplaying-videos-and-ad-tech-to-make-billions.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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How Facebook is using autoplaying videos and ad tech to make billions
