Why Twitter just bought a social media talent agency<article>
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<p>Social media star is an actual job title now, with so-called influencers
raking in tens of thousands a month to craft tweets, Vines, and other content for paying brands. Twitter sees this activity and has decided it wants a cut: The company
just bought Niche, a talent agency and analytics firm that connects some 6,000 top content creators with advertisers.</p><p>Now Twitter and its 6-second video-looping service Vine, where some of social media’s
biggest stars were born, control the connection between creators and brands that want to make ads that don’t seem like ads. That means the company presumably gets a cut when popular Viners signed to Niche make clips for brands.</p><p class="jumpTag"><a href="/article/2883128/why-twitter-just-bought-a-social-media-talent-agency.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why Twitter just bought a social media talent agency
