How Apple Will Sell a Watch That No One Really NeedsThere has been a lot of discussion lately of where and how Apple will sell the Apple Watch -- through high-end luxury department stores in Paris, for example, or through special new displays inside of Apple Stores, guided into existence by fashion genius Angela Ahrendts. Finding new ways to present the watch is important, but how will Apple actually trigger a buy decision?
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How Apple Will Sell a Watch That No One Really Needs
