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Author Topic: Apple Watch's health and fitness features spotlighted in company memo  (Read 473 times)
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« on: March 10, 2015, 09:00:22 pm »

Apple Watch's health and fitness features spotlighted in company memo

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">A leaked memo from Apple's internal employee website offers some more information on how the company designed the health and fitness aspects of the Apple Watch.</p> <p><a href='http://www.imore.com/apple-watchs-health-and-fitness-features-are-spotlighted-leaked-company-memo' title="Apple Watch's health and fitness features spotlighted in company memo"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/03/apple-watch-edition-lap.JPG?itok=_KWIO50M' />[/url]</p> <p>The memo, as posted by 9to5Mac, includes quotes from Apple Watch team member Jay Blahnik. He is quoted as saying the company has gone to great lengths to study how people will use the Apple Watch.</p> <!--break--> <p>From the memo:</p>
<p>"We needed to study the conditions in which the device would be worn and build expertise on how to measure all-day activity and exercise. At the scale we sell our product, we couldn't just use off-the-shelf algorithms. We needed to build our own knowledge base from the ground up. In many ways, the health and fitness research and testing we have done is historic. We've studied more people, in more conditions than most university research has ever done," he says.</p>
<p>Blahnik also talks about the Workout and Activity apps included in the Apple Watch. Of those two, the Activity app was harder to develop:</p>
<p>""From day one, we wanted to build something iconic, not just another version of a pedometer. We kept asking ourselves what we could do to measure all-day activity that would be more useful than traditional all-day activity trackers?" The answer was a simple philosophy: "Sit less, move more, and get some exercise," he says. "That became the guiding principle we built the Activity app around."</p>
<p>Source: 9to5Mac</p> <div class="devicebox"> <h3>Apple Watch</h3> <div class="video"><div class="video_iframe"><iframe src="http://www.youtube.com/embed/oSWq43X9S_M?rel=0&amp;autoplay=0&amp;wmode=opaque&amp;controls=2&amp;autohide=1&amp;showinfo=0" width="627" height="353" class="video-filter video-youtube vf-oswq43x9sm" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div></div> <!--/video--> <ul><li>Apple Watch event</li> <li>Apple Watch buyers guide</li> <li>Apple Watch FAQ</li> <li>Apple Watch news hub</li> <li>Apple Watch discussion</li> <li>WatchKit FAQ</li> <li>WatchKit best practices</li> </ul></div> <div> <style> <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ .devicebox { background-color: #5CB8DB; border: 1px solid #E2E9EB; float: right; display: block; margin: 0 0px 10px 10px; max-width: 350px; overflow: hidden; width: 50%; } .devicebox h3 { background: #8D98BD; color: #fff; font-family: "camptonmedium",sans-serif; font-size: 20px; margin-bottom: 0; margin-top: 0; padding: 0; text-align: center; } .devicebox h3 a { display: block; line-height: 30px; padding: 0 10px; } .devicebox h3 a:hover { background: #7e88aa; text-decoration: none; } .devicebox .video { margin: auto; border: 0px; } .devicebox p, .entry-content .devicebox p > img, .devicebox img { margin: 0px; padding: 0px; } .devicebox, .devicebox a, .devicebox a:active, .devicebox a:hover, .devicebox a:link, .devicebox a:visited, .devicebox p, .devicebox ul, .devicebox ul li, .devicebox li { color: #fff; } .devicebox a:hover { text-decoration: underline; } .devicebox p, .devicebox ul, .devicebox ul li, .devicebox li { border-width: 0px; font-family: "camptonlight",sans-serif; font-size: 16px; padding: initial; } .devicebox ul { margin: 0; padding: 0.5em 1em 1em 30px; } .devicebox ul li { display: list-item; } .devicebox ul, .devicebox ul li, .devicebox li { line-height: 24px; list-style: disc outside none; } .devicebox ul li:before { display: none; } .devicebox ul + p { padding: 0px 15px 15px; line-height: 1.25; } .field-items p:last-of-type + .devicebox, .slide p:last-of-type + .devicebox, .article-body-wrap p:last-of-type + .devicebox { float: none; margin: 0 auto 30px; max-width: 700px; min-height: 225px; position: relative; width: 100%; } .field-items p:last-of-type + .devicebox .video, .slide p:last-of-type + .devicebox .video, .article-body-wrap p:last-of-type + .devicebox .video { bottom: 0px; left: 50%; position: absolute; right: 0px; top: 30px; } .field-items p:last-of-type + .devicebox .video_iframe, .slide p:last-of-type + .devicebox .video_iframe, .article-body-wrap p:last-of-type + .devicebox .video_iframe { height: 100%; padding: 0px; } .field-items p:last-of-type + .devicebox ul, .slide p:last-of-type + .devicebox ul, .article-body-wrap p:last-of-type + .devicebox ul { width: 43%; } .field-items p:last-of-type + .devicebox h3 + p, .slide p:last-of-type + .devicebox h3 + p, .article-body-wrap p:last-of-type + .devicebox h3 + p { bottom: 0; left: 50%; position: absolute; right: 0; top: 30px; } .field-items p:last-of-type + .devicebox h3 + p img, .slide p:last-of-type + .devicebox h3 + p img, .article-body-wrap p:last-of-type + .devicebox h3 + p img { height: auto; min-height: 100%; min-width: 100%; } @media all and (max-width: 500px) { .devicebox { float: none; margin: 0; max-width: 100%; width: 100%; } .field-items p:last-of-type + .devicebox .video, .slide p:last-of-type + .devicebox .video, .article-body-wrap p:last-of-type + .devicebox .video { left: 0; position: relative; top: 0; } .field-items p:last-of-type + .devicebox .video_iframe, .slide p:last-of-type + .devicebox .video_iframe, .article-body-wrap p:last-of-type + .devicebox .video_iframe { padding-bottom: 56.25%; } .field-items p:last-of-type + .devicebox h3 + p, .slide p:last-of-type + .devicebox h3 + p, .article-body-wrap p:last-of-type + .devicebox h3 + p { left: 0; position: relative; top: 0; } .field-items p:last-of-type + .devicebox ul, .slide p:last-of-type + .devicebox ul, .article-body-wrap p:last-of-type + .devicebox ul { width: auto; } } /*--><!]]]]]]><![CDATA[><![CDATA[>*/ /*--><!]]]]><![CDATA[>*/ /*--><!]]>*/ </style></div> </div></div></div><div id="comment-wrapper-nid-30445"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/443c79b1/sc/4/mf.gif' border='0'/><br clear='all'/>

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Source: Apple Watch's health and fitness features spotlighted in company memo
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